Gold, White Gold or Platinum??

What will be your choice when buying jewelry?

How much do you know about Platinum? What is the purity of platinum as compare to gold or white gold? Do you know that platinum can never change in term of color, weight, & shape throughout your lifetime?

I wish to share with you the 4 elements of PLATINUM which will make you know more about it. Make you choice after reading.

Platinum - pure, rare, eternal and versatile.

Pure

Its purity about 95% (18 karat gold is 75% pure), platinum jewellery does not fade or tarnish and keeps its looks for a lifetime. Simply because of it’s purity, platinum is hypoallergenic and ideal for those with sensitive skin.

Rare

Platinum is rare. There is very little platinum on this earth and it is found in very few places around the world. In 1819 platinum deposits are discovered in the Urals in Russia. This exquisite metal is 30 times rarer than gold. Platinum's rarity makes it exclusive and distinctive.

Eternal

Platinum jewellery is the perfect choice for a lifetime of everyday wear. Its density and weight make it more durable than other jewellery metals. Like all precious metals, platinum scratches. However, the scratch on a platinum piece is merely a displacement of the metal and none of its volume is lost. So, even though wearing it each and every day may leave an impression on the surface, it remains what it was - a symbol for all things eternal.

Versatile

Platinum is so pliable, that just one gram of the metal can be drawn to produce a fine wire almost 2 km long. Platinum also plays an important role in medicine. It is not affected by the oxidizing reaction of blood, has excellent conductivity, and is compatible with living tissue.